The icy beauty gesture every Parisian is adopting this summer to survive the heatwave.

With temperatures in excess of 32 degrees in Paris, the heatwave is setting in well before the official summer. Faced with this heat, the skin needs an adapted routine – and a new icy beauty gesture is the talk of the town.

Skincare’s infused ice cubes: a timely beauty gesture

Heat waves are hitting France with full force. Yet the skin suffers as much as the rest of the body from these extreme temperatures.

As a result, many people are looking for practical solutions to keep their complexion fresh and hydrated. Skincare’s infused ice cubes are a direct response to this need.

These treatments are still little known to the general public. What’s more, they promise to act on both skin health and the sensation of warmth.

“A revitalizing treatment inspired by the cold waters of the Swedish coast, which promises to boost facial glow.”

What beauty gesture to adopt when it’s hot?

This ice-cold skincare ritual can easily be integrated into a daily routine. Simply apply after cleansing for immediate effect.

This simple beauty gesture refreshes the face while providing genuine skin care. As a result, it combines effectiveness and sensoriality in a matter of seconds.

The trend also appeals because it meets a real need. Ice treatments are becoming an increasingly popular reflex when temperatures rise.

Brands that have adopted this ice cream

Among the forerunners of this trend is Swedish label L:A Bruket and its plumping ice cubes. This treatment combines a cryogenic effect with natural ingredients such as peptides, glycerine and blackberry extracts.

This northern beauty gesture is inspired by the cold waters of the Swedish coast. It promises to boost facial glow with a moisturizing and smoothing formula.

Other labels have also seized this opportunity. Anne Semonin and Glow Manifesto, for example, offer ice cubes infused with active ingredients for the skin.

This icy beauty gesture is no longer the prerogative of just one company. More and more labels are incorporating cold into their skincare formulas.

• Swedish label L:A Bruket offers plumping ice cubes with a cryogenic effect.
• The formula contains peptides, glycerine and blackberry extracts.
• Anne Semonin also offers ice cubes infused with active ingredients for the skin.
• Glow Manifesto is one of the brands committed to this icy trend.
• Apply after cleansing for immediate effect.

Cryotherapy and beauty: the link is confirmed

The rise of cryotherapy-inspired facial treatments can be explained by their tangible effects. Cold, used in a targeted way, acts on both the appearance and the health of the skin.

That’s why make-up artists often keep their skincare products in a cool place. In this way, they seek to maximize the effects of each skincare product.

This icy beauty gesture follows a logic already well established among professionals. So, cold is nothing new for the experts – but it’s finally making its way into everyday routines.

What are the real benefits of cold for the skin?

Cold has an immediate decongestant effect. It helps constrict blood vessels, reducing swelling – particularly in the eyes and cheeks.

Blood circulation, stimulated by the cold, also acts on the luminosity of the complexion. The face appears more radiant and glow is boosted.

As a result, pores also appear less dilated. Cold temperatures naturally cause skin to tighten and tighten facial pores.

These cumulative effects explain why this beauty gesture is so popular during heatwaves. The ice-cream hype has only just begun.

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