Blancpain opens at 11 Faubourg Saint-Honoré and unveils an exclusive Villeret
Imagine a private Parisian salon where you choose your watch the way you choose an apartment: unhurried, in the soft glow of a marble fireplace. That is precisely what Swiss watchmaker Blancpain is offering at its brand-new address at 11, rue du Faubourg Saint-Honoré, which opened at the end of July 2026.
A notable return to the Faubourg Saint-Honoré
This is not Blancpain’s first foray into Paris, but a homecoming of sorts. Present in the capital since 2003, the maison had previously set up on the place Vendôme before choosing, for this new chapter, one of the most iconic streets in Parisian luxury. Stretching between the Madeleine and the Élysée, the street now boasts a rare concentration of fine watchmaking houses and has firmly established itself as their natural territory in 2026.
This move, then, is far from incidental. It signals a clear positioning within a neighbourhood in full renaissance, where every address carries weight. For a manufacture founded in 1735 in the Swiss village of Villeret, and widely regarded as the oldest still in operation in the world, the choice reads as a statement of intent.
An architecture that spans the ages
The boutique unfolds across two levels, conceived as a lived-in home rather than a retail space. The stated ambition is a place of sharing and discovery, warm and welcoming. To achieve this, the architecture draws on three defining periods of Parisian artistic history.
On the ground floor, a long table evokes the counter of a Parisian brasserie. It invites you to sit down, order a coffee, and explore the strap bar, a dedicated space for personalising the Fifty-Fathoms. A staircase adorned with Art Nouveau-inspired foliage then leads up to the first floor.
There, a Haussmann-era apartment of 50 m² welcomes visitors in a carefully curated setting: blond Point de Hongrie parquet, a marble fireplace, and subdued lighting. An Art Deco glass partition, decorated with a stylised metal B, separates this space from a private salon where clients can make their selection away from other eyes. Three styles, one coherence: Haussmannian, Art Nouveau, and Art Deco follow one another without contradiction.
What visitors can actually experience
The boutique does far more than display watches. It offers a structured experience built around several distinct moments, all anchored within the two levels of the space.
- Settle in at the long ground-floor table for a coffee in a Parisian brasserie atmosphere.
- Browse the strap bar to personalise your Fifty-Fathoms.
- Climb the Art Nouveau staircase to the 50 m² Haussmannian apartment.
- Retreat to the private salon, separated by the Art Deco glass partition, for a selection made in complete privacy.
- Discover the exclusive edition from the Villeret collection, available at this new address.
The exclusive Villeret, the centrepiece of the opening
To mark the occasion, Blancpain unveils a special edition from its Villeret collection. The chosen diameter is 38 mm, a size that speaks directly to current market expectations. The strap is in olive-green alligator nubuck, a material choice that sets it apart from more classic codes.
The opaline dial showcases yellow-gold numerals whose warmth contrasts with the understated steel case. This combination of steel and yellow gold, paired with the olive-green strap, illustrates how the manufacture balances horological tradition with contemporary form. Blancpain is, above all, known for its hand-crafted timepieces, its innovations, and the refinement of its finishing, and this piece is a fresh demonstration of exactly that.
The Villeret collection takes its name from the Swiss village where the maison was born in 1735. Presenting an exclusive edition under that name to celebrate a Parisian opening is also a way of reminding the world where this manufacture comes from, and what has underpinned its legitimacy for nearly three centuries.
