Maison Montagut opens its boutique on rue Saint-Jean in Touquet-Paris-Plage
A highly anticipated address is set to open on rue Saint-Jean, in the heart of Touquet-Paris-Plage. Maison Montagut, the French brand celebrated for its knitwear expertise, is preparing to welcome its first customers in this Pas-de-Calais seaside resort. The date is set, the location is confirmed: here is everything you need to know before stepping through the door.
A Maison Montagut boutique in the heart of Touquet-Paris-Plage from 18 September 2026
The boutique will officially open its doors on Friday 18 September 2026. It will be located at 75 rue Saint-Jean, a central address within the resort. Opening hours are generous and designed to suit the rhythms of both visitors and residents alike: Monday to Sunday, 10am to 7pm, with no weekly closing day.
This decision to open seven days a week reflects the brand’s commitment to being accessible to a diverse clientele. Le Touquet draws both regular weekend visitors and holidaymakers passing through, and a boutique closed on Sundays would miss a significant share of that audience.
For fans of the brand already based in the region, this opening offers a genuine opportunity to explore the collections without travelling far. The Côte d’Opale now has its very own Montagut point of sale.
Two strategic locations in Hauts-de-France
Touquet-Paris-Plage is not the only city in Hauts-de-France to benefit from this expansion. Maison Montagut has chosen two complementary locations in the region: Lille, the capital of Flanders, and Le Touquet, the flagship destination of the Côte d’Opale. These two cities form a pairing that makes both geographical and commercial sense.
The Lille boutique is already open. The Touquet location follows close behind, completing the brand’s regional network. This dual rollout reflects a long-term territorial development strategy, targeting cities with strong appeal and high footfall.
- Location in Pas-de-Calais: Le Touquet-Paris-Plage
- Exact address: 75 rue Saint-Jean
- Opening date: Friday 18 September 2026
- Hours: Monday to Sunday, 10am to 7pm
- Second regional opening: Lille, already open
A knitwear heritage at the service of a wider clientele
Maison Montagut is a French house whose reputation is built on its historic expertise in knitwear. This positioning within luxury ready-to-wear gives the brand a strong, distinctive identity, setting it apart from mainstream fashion retailers. Choosing Le Touquet as a location means speaking directly to a clientele attuned to quality and artisanal heritage.
The brand itself notes, in a press release, that these openings reflect its desire to bring together heritage, proximity and growth, while bringing its wardrobe to an ever-wider audience. In other words, the ambition goes beyond the purely commercial: it is also about introducing a savoir-faire to customers who might not previously have had access to the brand.
For residents and visitors to Touquet-Paris-Plage, this arrival meaningfully enriches the local luxury retail offering. The seaside resort, already known for its elegant character, now welcomes a brand whose identity is perfectly in tune with that spirit.
What this opening means for visitors to the resort
In practical terms, visiting the new boutique will be straightforward. Rue Saint-Jean is one of Touquet-Paris-Plage’s best-known streets, and the opening hours cover the entire week. Whether you are passing through on a Saturday afternoon or staying for an extended break on a Monday morning, the boutique will be there.
What’s more, opening seven days a week is a real advantage in a town with such high tourist footfall. Weekends and holiday periods, which account for the bulk of visitors to this Pas-de-Calais resort, are fully covered by the announced hours.
For those who want to discover Maison Montagut before the Touquet opening, the Lille boutique is already welcoming customers and offers a chance to get acquainted with the brand’s collections in the region.
