The Select Interview: La Cerise sur le Chapeau, the 100% Parisian brand
Among the myriad of fashion boutiques in Paris, there is one that particularly caught our attention. It is on rue du Cherche-Midi in Saint-Germain-des-Prés that there is a workshop like no other: that of Cerise Bentz Benoist-Lucie, creator of her brand Cerise sur le Chapeau, this 100% Parisian brand which seduces Parisians and tourists for many years. And you will quickly understand why! La Cerise sur le Chapeau is this 100% Parisian brand born in 2007 from the desire to modernize a hitherto discreet and resolutely masculine accessory: the hat. And it was Cerise who had this brilliant idea. A big hat fan herself and owner of an impressive collection, the young woman set out to create iconic pieces, made in France, colorful, full of life and style. Discover our exchange. How did you come up with the idea of creating hats? I studied art history and the art market. At the time, I worked for an auctioneer in Drouot. I had the chance …