Smiley celebrates its 50th anniversary with great fanfare at Galeries Lafayette
50 years after its appearance in the columns of the daily France Soir, Smiley moved to the Galeries Lafayette to celebrate an anniversary more festive than ever. – The story of Smiley Smiley was born in 1971, when the journalist Franklin Loufrani imagined it, in order to accompany the good news, in the columns of the French newspaper France Soir. Having become over time the figurehead of a generation of new optimists, Smiley's influence extends to a myriad of fields. Music, social movements, popular culture… 50 years after its creation, Smiley shapes the way we perceive happiness and express it through iconic products around the world. – An anniversary event at Galeries Lafayette Thus, since February 21 and until April 3, Smiley is packing his bags at Galeries Lafayette to celebrate his 50th birthday! On the program: creative collaborations in fashion, beauty, design and gourmet, exclusive offers, immersive animations and 100% feel good experiences… Attention riders and other gamers! In the atrium of the Men's store, you will discover …