On March 26 and 27, 2024, the Yves Saint Laurent beauty house will inaugurate its YSL LoveShine Factory. A journey punctuated with immersive experiences to discover the brand's new lipsticks.
To celebrate in style the launch of its new range of YSL LoveShine lipsticks… Yves Saint Laurent Beaute moved to number 27 Boulevard Jules Ferry, in the 11th arrondissement of Paris. The brand wants to offer you a totally exclusive experience!
christened YSL LoveShine Factory, this immersive pop-up will immerse visitors into the iconic world of YSL LoveShine. As well as its variant, LoveShine Candy Glaze. “These products'enrich with ingredients from the Ourika Collective Gardens, an initiative focused on biodiversity, regenerative agricultural practices as well as the support of a community of women", reveals to us Stephan Bezy, the International Managing Director of YSL Beauté.
Make-up Flashes, a scent bar, unmissable workshops,…
Several animations are announced for the launch of the YSL LoveShine Factory pop-up. First, a first space will offer an immersive experience energized by make-up sessions supervised by a team of 6 make-up artists, in order to discover the lipstick line as it should be.
Among the other activities, we will also find a scent bar, and a tattoo workshop. And, icing on the cake, the YSL LoveShine Factory should offer a display of its products through a choreography provided by robots. So many surprises will still be announced in the coming days for this event that the beauty addicts Parisians should definitely not be missed!
By Clémence BODEAU
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