The prestigious Maison Coty Inc. is inaugurating its first perfumery pop-up store in Paris, unveiling its brand new range of perfumes. An exclusivity on the booming market of high-end perfumery!
A fusion of art and technology
In the vibrant Marais district, the Infiniment Coty Paris pop-up boutique offers a unique immersive experience. With a design evoking the brand's distinctive aesthetic, visitors arrive in a world where art and technology meet. Fourteen stylized flowers diffuse the different fragrances of the collection. While one Infinity Room and specially created artworks by renowned artists add a touch of sophistication to the whole.
The essence of exclusivity
The brand, famous for its prestige beauty licenses such as Gucci and Burberry, franchises a new step with the launch of its own line of perfumes. The fruit of ten years of work, Infiniment Coty Paris embodies the ambition and innovation of Coty Inc. Led by Sue Nabi and Nicolas Vu, this new company is based on a bold promise: fragrances lasting up to 30 hours, thanks to the use of Molecular Aura, a revolutionary technology.
The inaugural collection
The inaugural range consists of 14 fragrances divided into three distinct families. Each captures the evocative nuances of dawn, day and dusk. Each fragrance thus embodies a unique sensory experience. And which merges the art of perfumery with the science of olfactory persistence.
The launch of Infiniment Coty Paris therefore marks a new era in the field of luxury perfumery. In particular, it offers Parisian consumers an unprecedented olfactory experience. With its innovative blend of art, technology and scent know-how, this newcomer promises to redefine industry standards!
This is how Coty inaugurates its first perfume pop-up store in Paris! To discover at the following address:
Boutique Infiniment Coty Paris, 5, rue des Blancs-Manteaux 75004 Paris
Open Tuesday to Sunday, 11 a.m. to 19 p.m.
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