22 Montaigne Entertainment: LVMH launches into cinema
Fashion makes its cinema with LVMH. From now on, the luxury giant is banking on the entertainment industry to promote its brands by creating the company: 22 Montaigne Entertainment. While the series “The New Look” on Apple TV+ and “Cristobal Balenciaga” on Disney+ are capturing attention, the world leader in luxury is entering the 7th art. Indeed, LVMH is establishing a new company dedicated to promoting its 75 luxury brands through collaborations with the entertainment industry. Called “22 Montaigne Entertainment”, referring to the group's Parisian address, this new entity will be led by Antoine Arnault, vice-chairman of the board of directors of the Christian Dior SE holding company, as well as the director of LVMH North America , Anish Melwani. 22 Montaigne Entertainment: promoting the heritage of the Maisons 22 Montaigne Entertainment is resolutely committed to exploring new opportunities aimed at promoting the heritage, heritage and know-how of iconic LVMH brands, such as Guerlain, Chaumet, Louis Vuitton or Givenchy… All in close collaboration with Superconnector…