Compaction, Culture, Visit & Exhibition

Rolex, major partner of the “The Art of James Cameron” exhibition at the Cinémathèque française

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Rolex, an iconic figure in luxury watchmaking, celebrates its long-standing partnership with director and explorer James Cameron. And this, as a major patron of the exhibition “The Art of James Cameron”. The event, which is held from April 4, 2024 to January 5, 2025 at the Cinémathèque française in Paris, pays tribute to six decades of artistic genius.

The exhibition not to be missed

The exhibition offers visitors a captivating immersion into the prolific artistic world of James Cameron. There are indeed more than 300 objects from his vast private collection, including sketches, paintings, photographs and 3D models. It thus retraces the career of the filmmaker and his multiple talents. From his beginnings to his most iconic achievements such as Terminator, Titanic, Avatar and Aliens Return. Each piece showcases James Cameron's ingenuity and unique artistic vision.

James Cameron, recognized for his Academy Award-winning achievements, is also famous for his exploits as an explorer and engineer. In 2012, he made history by solo piloting a submersible of his design. To the bottom of the Mariana Trench, 11 meters deep, in the Pacific Ocean. An experimental Rolex watch was attached to the exterior of the submersible. Demonstrating Rolex's commitment to innovation and exploration of the deep sea. In tribute to this achievement, Rolex launched the Oyster Perpetual Deepsea Challenge, a watch waterproof to 11 meters, ten years after this historic event.

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Meaningful collaboration

The partnership between Rolex and James Cameron goes well beyond watchmaking. It embodies a common quest for excellence. Characterized by pushing boundaries and a passion for innovation. Arnaud Boetsch, Communications & Image Director of the Rolex brand, underlines this connection.

“Whether he is creating a 3D model or a historic dive, James Cameron constantly pushes technical, artistic and human boundaries. A quality to which we attach great importance at Rolex.”

Rolex and cinema

Rolex has long maintained close ties with the world of cinema. Its watches have often played a leading role on the wrists of legendary characters on the big screen. Today, Rolex is fully committed to the 7th art by supporting leading organizations and personalities. Who embody technical and artistic excellence. Through its testimonials such as Martin Scorsese and James Cameron, its partnership with the Academy of Motion Picture Arts and Sciences, The Film Foundation of Martin Scorsese and the Rolex Artistic Mentorship Program, the brand encourages the transmission of knowledge, promotes excellence and celebrates progress in the cinematographic field.

This exhibition at the Cinémathèque française is a unique opportunity to dive into the fascinating world of James Cameron and discover the fruitful collaborations between the director and Rolex, an alliance between art, innovation and excellence.

by Julie Yapo

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