Serena Williams, the greatest American tennis player, is now launching into the makeup business with her new line called: WYN Beauty.
Rihanna, Selena Gomez, Lady Gaga, Ariana Grande, Millie Bobby Brown… And now ? well it is Serena Williams who succumbs to the call of beauty by launching her new cosmetics brand: WYN Beauty.
This makeup brand is particularly meaningful to her. Indeed, beauty has always been an integral part of her life. “Beauty has played a role in every stage of my life. Whether on the field or on the red carpet. WYN is an extremely personal business. The whole collection is as authentic as me« , reveals the Businesswoman.
But her relationship with makeup has particularly evolved since she became a mother in 2017 with the birth of her first daughter, Alexis Olympia Ohanian Jr. “Motherhood has allowed me to see beauty through the eyes of my daughter, Olympia. We always experiment with makeup together! » confides Serena Williams during an interview with the media bydie.
WYN Beauty by Serena Williams: makeup designed to move
Un the packaging fluorescent yellow evoking a tennis ball... This is the detail that stands out, distinguishing Serena Williams' makeup products. This color, called chartreuse, embodies energy and audacity, values dear to the tennis champion.
But that's not all ! WYN Beauty products have been specially formulated, tested and perfected taking deeper skin tones as a starting point. This guarantees that everyone will find their match perfect.
Furthermore, this new line of WYN Beauty makeup products is designed to offer long lasting hold while improving skin quality day after day. This range also offers products easy to use and apply, suitable for all makeup skill levels. With prices ranging from $18 to $29, these high-end products are accessible to everyone.
The collection includes a variety of essential products. We find SPF 30 foundations available in 36 shades, creamy and matte concealers offered in 20 shades, lipstick matte and lighter, a lip serum, liquid eyeliner. But also, an eye pencil, a pencil sharpener for precise lines, mascara and finally an eyebrow pencil. So, the WYN Beauty range offers solutions for all your makeup needs, all in truly bold packaging.
By Clémence BODEAU
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