It's a rumor that has been circulating for many months in the corridors of the beauty industry. And it has just been confirmed. The Balmain Couture House launches its cosmetics line: Balmain Beauty. Here's everything you need to know!
A new era for Balmain
Balmain launches into beauty! The fashion and Haute Couture giant joins one of the largest cosmetics groups to offer a line of beauty products. The first of them was even revealed recently. And it will be a first perfume, created under the aegis of the group Estée Lauder Companies.
Balmain's reputation as a renowned fashion house is well established. Famous for its bold aesthetic and innate sense of glamour, the French brand has conquered the fashion world with its iconic creations. Today, Balmain is expanding its footprint in the beauty industry with the long-awaited launch of its range Balmain Beauty. Offering a new dimension of elegance and sophistication to the label.
A first perfume signed Balmain
While Paris Fashion Week Women's Ready-to-Wear Fall-Winter 2024-2025 has been in full swing since February 26, 2024, Olivier Rousteing took the opportunity to spread the news. The artistic director of Balmain for 11 years now has massively relayed the Instagram account @balmainbeauty. This announces the release of a first Balmain “Experience” perfume planned for September 2024.
“It’s more than a new chapter. This is a new book that we are writing together. Life is about discovering new worlds. Beauty had always been part of my life. Creating this with the entire amazing team was a dream come true. I can't wait for you to see all the hard work and quality of what we've done. It's a new beginning, a new era. The new story of Balmain to be written together.” Said Olivier Rousteing on the official Balmain Beauty page.
Balmain is launching its cosmetics line: Balmain Beauty, and you will need to have a little more patience to discover the first perfume.
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by Julie Yapo
