Lancôme is once again teaming up with a leading face of cinema. The French cosmetics brand has appointed Virginie Efira as its first French ambassador.
The 43-year-old actress has established herself over the last decade as “ an essential icon of cinema and the favorite actress of French women”. A title that goes hand in hand with his sixth nomination for the Césars. It was this Monday, February 19, 2024 that Lancôme officially announced the news. That of the choice of Virginie Efira as her new French ambassador. A designation which marks the perfect fusion between the timeless elegance of Lancôme and the natural charisma of Virginie Efira.
Virginie Efira x Lancôme: an ode to freedom
Since her debut in the film industry, Virginie Efira has captivated audiences with her versatile talent and magnetic charm. Her impressive journey, from television screens to the big screens of cinema, has made her one of the most popular actresses of her generation. Her radiant personality and refined style make her an ideal figure to represent the very essence of Lancôme.
But this collaboration between Virginie Efira and Lancôme is not limited only to aesthetics. She also embodies shared values such as authenticity, self-confidence, sophistication and authenticity. Because if Virginie is today an essential icon of French cinema, she owes it in part to her sincerity, her elegance, her sound, her spontaneity and her humor. So many assets that characterize it and give it a unique resonance with women, all generations combined.
Beauty as “inner radiance”
The new advertising campaign featuring Virginie Efira promises to be both captivating and inspiring. As an ambassador for Lancôme, she will convey not only the brand's aesthetic, but also its message of self-confidence and authentic beauty.
« Lancôme conveys for me the idea of an assumed femininity which is neither a hindrance nor a disguise, but rather the revelation of a radiance that we find inside ourselves to be in touch with the world ».
Virginie thus joins the prestigious list of ambassadors Lancôme composed of Pénélope Cruz, Amanda Seyfried, Julia Roberts, Lupita Nyong'o and Lily Collins.
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