The famous cosmetics brand, Lancôme, is once again teaming up with American YouTuber Emma Chamberlain for the launch of season 2 of their series “How do you say beauty in French” on YouTube!
1 year ago, the American videographer and influencer, Emma chamberlain, with nearly 30 million subscribers on social networks, was named international ambassador for Lancôme. This role is of great importance for the icon of Gen Z (1997-2010). It thus offers him the opportunity to discuss self-image as well as authenticity.
For this, Lancôme called on Helmut. An agency specializing in supporting luxury and beauty brands in their digital communication. It thus targets the new generations and their favorite channels.
This ideal partnership gave birth to a series broadcast on the beauty brand's YouTube channel, entitled « How do you say beauty in French » (“How do you say beauty in French?”). A big first for Lancôme, whose first season was put online in 2023. And this year, Emma Chamberlain is back with season 2!
A captivating new season in the heart of the South of France
« Season 1 was mainly about my merger with Lancôme. In this new season, it's as if I was being introduced to the origins. We are where the flowers are, in France. We dig a little deeper into the heart of the brand while sharing it with the spectators. » reveals Emma Chamberlain to the magazine Teen Vogue.
Through 3 episodes, already available on YouTube, Lancôme takes us to the heart of Domaine de la Rose, located in Grasse, in the Alpes Maritimes. This communications initiative provides the brand with significant exposure to Emma Chamberlain's young community. It also allows us to highlight its Domaine de la Rose, inaugurated last September.
On the program: an initiation into the heart of rose fields in the company of Antoine, the horticulturist, a reunion with Lisa Eldridge to announce the launch of a new lip product, as well as a self-care session “ chit chat with me "with the Lancôme community!
By Clémence BODEAU
