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LVMH unveils the medals for the Paris 2024 Olympic and Paralympic Games

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As Creative Partner of the Paris 2024 Olympic and Paralympic Games, LVMH has mobilized the creative talent of several of its Houses to highlight the excellence of French know-how. The Chaumet House. Prestigious Parisian jeweler anchored on Place Vendôme since 1812, has written its name in history by designing the design of the medals. Iconic symbols of the Olympic Games.

medals
medals

As a pioneer among jewelers to have the honor of bringing these prestigious medals to life. Chaumet approached this mission with boundless creative passion. The medals, the result of the meticulous work of the creative studio, reflect the shared vision of LVMH and Chaumet. That of Knowing How to Dream. Drawing inspiration from its rich heritage, the Maison has merged tradition and modernity to capture the essence of France and Paris in a design that is both bold and assertive. The result is a medal of innovative creativity, worthy of the sporting exploits of the athletes who will wear it with pride.

Medals thought out in detail

In close collaboration with the Organizing Committee of the Olympic and Paralympic Games, Chaumet's creative teams designed a medal specific to the Paris edition. Paying homage to France and the City of Lights while respecting the creative codes of the House. The hexagon, visual symbol of France, widens with rays, symbolizing the influence of the country during these historic games.

The materials chosen for the medals are highly symbolic. With a hexagonal center cut from an authentic piece of iron from the Eiffel Tower. Chaumet innovated by using the “claw” setting technique. Evoking the “clous de Paris” and recalling the emblematic rivets of the Eiffel Tower.

The other side of the medals illustrates the rebirth of the Games in Greece, with the goddess of victory Athena Nike next to the Acropolis. While the Eiffel Tower faces the Acropolis in homage to the French roots of the modern Olympic Games. The Paralympic medal features a low-angle view under the Eiffel Tower. With the inscription “Paris 2024” engraved in braille, symbolizing accessibility.

The ribbon, red or blue, evokes the slender silhouette of the Eiffel Tower. Antoine Arnault emphasizes that Chaumet has written a new page in its history with this medal. Transforming it into an object of art linking the influence of Paris to the success of athletes. Tony Estanguet, President of Paris 2024, welcomes this collaboration which makes the medal a symbolic jewel between Paris and France. Reflecting the richness of the partnership between LVMH, Chaumet and the Paris 2024 Olympic Games.


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