Burberry unveils its new store on Avenue Montaigne
1 year after the opening of its Parisian flagship on rue Saint-Honoré, Burberry is now unveiling its brand new boutique, located on the very chic Avenue Montaigne. After Saint-Laurent last December, and more recently Issey Miyake… It is the turn of the London brand, Burberry, to unveil its brand new Parisian boutique in the emblematic Golden Triangle district. Nestled at number 17 Avenue Montaigne, this new address should strengthen the British House's retail revenue. Daniel Lee's vision at the heart of the new Burberry store Installed on 2 floors, this new shopping address was completely imagined by Daniel Lee, artistic director of the House. Moreover, the Burberry press release insists on the fact that “the new store reflects the new creative vision put in place by Daniel Lee”. In terms of decoration, the store's furnishings favor handmade sculptural pieces inspired by British abstract art from the 1960s. As well as the Creative Salvage movement of the 1980s. The concrete floor and store windows represent…