1 year after opening its flagship Parisian on rue Saint-Honoré, Burberry is now unveiling its brand new boutique, located on the very chic Avenue Montaigne.
After Saint-Laurent last December, and more recently Issey Miyake… It’s the turn of the London label, Burberry, to unveil its brand new Parisian boutique in the emblematic Golden Triangle district. Nestled in number 17 Avenue Montaigne, this new address should thus strengthen the revenue retail of the British House.
Daniel Lee's vision at the heart of the new Burberry store
Installed on 2 floors, this new shopping address was completely imagined by Daniel Lee, artistic director of the House. Moreover, the press release from Burberry insists on the fact that “the new store reflects the new creative vision, put together by Daniel Lee.
On the decoration side, the boutique's furnishings favor handmade sculptural pieces inspired by British abstract art from the 1960s. As well as movement Creative Salvage from the 1980s.
The concrete floor and store windows also represent Equestrian Knight Design (EKD), iconic brand logo characterized by the horse and his shield. Through a mosaic delicately made by hand from marble Green Alpi. As for accessories, the bags Knight » from the fall-winter 2023/24 collection and « Rocking Horses » will be presented in a variation of new colors. Something to delight the biggest Fashionistas from Paris !
Burberry – 17-19 Avenue Montaigne, Paris 75008 - +33 1 70 63 56 70
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