Saint Laurent opens the doors of its new flagship XXL Parisian. Thus, the luxury House chose the most beautiful avenue in the world, Avenue des Champs Élysées, as the ideal location for its inauguration.
Minimalist design and quirky art. The new store Saint Laurent is the new babyAnthony Vaccarello. Artistic Director of the luxury House since 2016. Located in the heart of the emblematic Golden Triangle, on Avenue des Champs-Elysees, this new setting pays homage to its eponymous creator. “I wanted to fulfill one of Yves Saint Laurent’s desires upon his arrival in Paris. Lhe said he wanted his name to be engraved in fiery letters on the Champs-Élysées. » explains Anthony Vaccarello.
A “quiet luxury” architecture
Standing at 123 Avenue des Champs-Élysées, the boutique of the prestigious label Kering group combines raw design and contemporary marble. A space imbued with the very essence of “quiet luxury.” Simply Vaccarello! Of the works of art, including a neon sculpture of Cerith Wyn Evans and a giant mirror, enrich the environment of the space. Also find furniture from the American designer Donald Judd.
Saint Laurent Champs Elysées unfolds on 4 floors. First, the ground floor houses the men’s collections. Then, on the first floor, we find the feminine universe. With ready-to-wear, handbags, shoes, accessories and jewelry. While a final floor is reserved for customers VIP. According to Francesca Belletini, president of Saint Laurent: “Whether you browse the store or opt for shopping by appointment on the top floor. What matters to us is that each customer’s experience is unique. Et leaves a positive mark on his life”.
This emblematic place now embodies the new aesthetic of Saint Laurent. Of the renovations are also planned for existing stores, thus instilling a new life to the heritage of the brand.
Saint Laurent Champs Elysées – 123 Avenue des Champs-Élysées, 75008 Paris
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