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Pierre Niney becomes the new ambassador of Maison Boucheron

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The famous jewelry house Boucheron welcomes actor Pierre Niney as a new ambassador and Friend of the House.

At the age of 34 years, P has nothing left to prove on the big screen. His acting talents are displayed in Black Box and, more recently, in Mascarade. In 2015, he was awarded the Cesar for best actor for his incarnation of the fashion designer Yves Saint Laurent in the eponymous biopic directed by Jalil Lespert. 

Last March, far from the spotlight and the scenarios, the brand Lacoste has chosen Pierre Niney as its new global ambassador, giving him the role of face for his next campaign. Today, his many skills and artistic facets have also attracted the attention and admiration of the Boucheron jewelry house.

“We appreciate supporting an actor and comedian who likes to think outside the box. We ourselves have a habit of pushing the limits and shaking up the codes of high jewelry. This ability to take risks brings us together.”, said Hélène Poulit-Duquesne, general manager of the brand.

Pierre Niney joins Maison Boucheron!

Pierre Niney is now honored with the title of “Friend of the House”. A distinction symbolizing a shared creative spirit as well as a bold approach to personal expression. This partnership is thus based on common values such as creativity and the celebration of uniqueness. As part of this collaboration, the Maison undertakes to support the actor throughout the year 2024 when promoting his artistic projects.

“I am very honored to join Maison Boucheron as a friend and to collaborate with a jeweler who places creativity and daring at the heart of its values. I look forward to contributing to the next chapter in the history of this French house.”, reveals P in a press release.⁣

By Clémence BODEAU

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