French actor, director, producer and screenwriter, Pierre Niney, joins the Lacoste Family and becomes the new global face of the brand.
At the age of 34 years, P the big screen has nothing left to prove. He is seen sharing the spotlight with Jean Dujardin in the film SDG 117. But his talent also shines in Black Box and, more recently, in Mascarade.
In 2015, he was awarded the Cesar for best actor for his incarnation of the fashion designer Yves Saint Laurent in the eponymous biopic directed by Jalil Lespert. Thus, these multiple facets of his talent did not fail to arouse the admiration of the French crocodile brand.
“The choice of Pierre Niney as ambassador is obvious for Lacoste. With whom he shares the spirit and values, including elegance and audacity. While maintaining, like the crocodile, a strong bond with its audience. » reveals Lacoste in a statement.
Pierre Niney: the muse par excellence
By becoming a global ambassador for Lacoste the 1er March 2024, Pierre Niney joins a prestigious family already made up of the American tennis player Venus Williams, as well as players Arthur Fils and Novak Djokovic.
Even today, the crocodile evokes intimate memories dear to the actor. Since his early childhood, he has maintained close links with tennis, associated with moments of complicity with his father, a great lover of this sport.
“The brand has found the perfect balance between timelessness and modernity and has succeeded in being transgenerational. My father and I always wore this crocodile, a symbol of elegance. The brand also trusted me from my first films to my very first directing project, the Casting(s) series. I am delighted to be the face of this iconic French brand today. », he confides.
Thus, he will embody the face of the brand's next campaign, scheduled for release in April!
By Clémence BODEAU
