An exceptional new product has entered Louis Vuitton stores. The House has in fact unveiled “The Atlas of Perfumes”, a work which offers an exceptional olfactory journey.
A new opus signed Louis Vuitton
Louis Vuitton recently added one more string to its artistic bow with the launch of “The Perfume Atlas”. This work, the result of a collaboration between the brand's master perfumer, Jacques Cavallier Belletrud, and the author Lionel Paillès, offers a captivating dive into the world of fragrances. Illustrated by the talents of Aurore de la Morinerie and Sébastien Zanella, this book of nearly 400 pages promises a unique sensory experience.
A journey to the heart of fragrance creation
Throughout the pages, readers will discover the secrets of creating Louis Vuitton perfumes. From the first olfactory sketches, to the careful selection of raw materials. Thanks to elegant illustrations and evocative photographs, the book transports the audience to the emblematic regions of perfumery, from Grasse to Calabria, via China.
A unique sensory experience
To accompany this visual exploration, Louis Vuitton offers an exceptional limited edition box set. Composed of 45 vials containing extracts of raw materials mentioned in the book, this box offers perfume enthusiasts an unrivaled olfactory experience. Carefully selected by Jacques Cavallier Belletrud, these rare essences embody the very essence of Louis Vuitton fragrances. This prestigious setting represents a true homage to the art of perfumery, offered at a price of 5 euros. For the book alone, it will cost 160€.
Beyond this ambitious project, La Maison is planning other initiatives around the world of scents. Along the same lines, from May 30 to June 2, a olfactory exhibition dedicated to Iris and organized by Chanel, will offer enthusiasts an immersive dive into the world of this emblematic flower. Likewise, Maison Balmain prepares the launch of a new perfume eagerly awaited next September. Promising new olfactory discoveries for lovers of fine perfumery.
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by Julie Yapo
