This season, a brand new label has just appeared in the fashionsphere and it won't stop making fans! Created by the co-founder of Kookaï and his two children, From Future rethinks and democratizes the famous cashmere sweater.
From Future, it's a real family story, just the way we like them. At the head of this brand specializing in cashmere, Philip of Hesdin, co-founder of Kookaï, who embarked with him on this new adventure his two children, Thomas and Paulina. While the former takes care of the financial part and the development, the latter is in charge of the style and the production. A real family business!
The promise of From Future? Combine the best quality material (cashmere from the Gobi Desert, Inner Mongolia) Has modern cuts and very affordable prices. To succeed in this challenge, the fine team decided to reduce their margin and eliminate intermediaries rather than reduce the quality of their products. An economic model that inevitably recalls the success story of Sézane but thanks to this technique, their price range is between 59 to 139€. Unheard of on the market!
In addition to democratize cashmere with its sweet price, From Future also wants to modernize it. We therefore find in this collection pieces that are resolutely in the mood of time : some pullovers basic ou more sophisticated - ranging from 2 wires to 10 wires - models graphics, two-tone, sailor or message spirit, joggers hyper trendy… All of this, available in a very wide range of colors, from the simplest to the most pop! Faultless for this young brand that has all the assets to make us fall for it.
Find it on the brand's website www.fromfuture.com or in the brand's flagship, at 54 rue de Rennes 75006 Paris.
