Fitting perfectly into the theme of Urban Nature, the Brazilian brand Granado unveils a superb vegetated pop-up at the entrance of Galeries Lafayette Haussmann. To discover from today and until May 8th!
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Granado: a historical and very committed beauty house
Founded by Jose Antonio Coxito Granado en 1870, Granado represents the most traditional cosmetics and pharmaceutical products house in Brazil. The brand based in Rio de Janeiro develops formulas from plant extracts of Brazilian plants, herbs and flowers grown on the site of its founder, in Teresópolis. Besides that, it also imports products from Europe and adapts their formulas to the standards and needs of Brazilians.
Very quickly, the quality and efficiency of its products established it as the official pharmacist of the Imperial Family of Brazil. We are then in 1880. Even today, in-depth knowledge of the properties of medicinal plant extracts remains the basis for the development of new products. Collections that constantly promote nature and its benefits!
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A very instagramable tropicool pop-up store
While the highlight 'Urban Nature' in full swing in the favorite department store of Parisians, this one welcomes at its entrance a Granado pop-up store, right in the theme. With its lush vegetation mixed with shelves and other wooden displays, it displays the look of a tropical forest. In addition to exceptional vintage perfumes, you can also discover the new collection 'Folha Imperial'...
We like: the pretty, very instagramable swing! In addition, for any visit, a Folha Imperial notebook and a seed pencil to plant will be offered to visitors.
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The 'Folha Imperial' range in the spotlight
Granado is increasingly committed in sustainable development projects. The new vintage collection “Folha Imperial” proves it well since it was launched to support la reforestation and preservation of the Atlantic forest, one of the most important biomes in Brazil. Thus 5% of the sales of the products of this range will be intended for the foundation SOS Mata Atlantica.
Moreover, the packaging was designed accordingly! The products in the range are adorned with packaging printed with a forest populated by wild animals. Eau de cologne, bars of soap, candles and other diffusers… The catchy smell recalls the damp earth, the tall trees, the watercourse… Rustic and full of naturalness, it will whisk you away to the heart of a Brazilian forest. Go on an olfactory adventure with the latest Granado collection!
Granado ephemeral pop-up store at Galeries Lafayette Haussmann, 40 boulevard Haussmann, 75009 Paris. From April 11 to May 8, 2022.
