Chanel Beauty, in collaboration with G.Pivaudran, proudly announces the launch of a revolutionary mascara. Integrative 10% to 20% recycled aluminum in his tubes of the “Volume” range. This ecological breakthrough is the result of 7 years of research and fruitful trials.
Chanel and G.Pivaudran, 7 years of collaboration for an ecological mascara
The technical prowess of creating mascara tubes combining quality and durability was noted thanks to Chanel's collaboration with G.Pivaudran. The company specializing in metal packaging worked closely collaboration with Chanel since 2018. Investing 7 years of research and testing to achieve this remarkable result.
Ecological innovation: “Le Volume” mascaras that are more environmentally friendly
The innovation specifically concerns Chanel's iconic mascaras, “Le Volume”, “Le Volume Revolution” and “Le Volume Stretch”. These products have a significant progress in terms of sustainability. They were unveiled during Paris Packaging Week 2024. In front of an audience of packaging and luxury product professionals.
Beyond media announcements, the brand concretizes its commitment to the environment. Reducing carbon emissions, sourcing renewable electricity and using more sustainable packaging are an integral part of the French beauty house's strategy.
Chanel offers sustainable solutions for its entire product range
Chanel unveils a series of lasting changes. Ranging from modifying perfume bottles to replacing galvanized brass with aluminum. To the creation of the first refillable lipstick in glass. The French house is thus part of a constant approach to ecological innovation. Raising the standards of sustainability in the beauty industry.
