At 14, rue de l’Abbaye, in 6e Parisian district, like at 70, rue Jeanne d’Arc in Rouen, at Inédit, craftsmanship is king. The same values inhabit these two addresses, created by Frank and Carole Margueron. Each workshop is teeming with teams with creative energy. They all tackle precision work with talent and passion. And this, while respecting the diversity of gems and their specificities. With care and rigor, the precision of a goldsmith, one would be tempted to argue.
Jeweler, polisher, setter, everyone knows their part like the back of their hand. At Inédit Joaillier, everything happens like an orchestra. The composer is the creator of the piece of jewelry. And we are fully aware that the successful piece is the one that fulfills the client’s dream. Whatever the big occasion is that pushes you through the door, to go through the looking glass like Alice. And also find yourself amazed. A wedding, an engagement, a birthday, a baptism, a special day? The big events in life are often written in the colors of gems.
The essential first date
Giving a piece of jewelry is a great way to declare or rekindle your love. And like in all great love stories, everything (or almost everything) is decided during the first date. What does this cleverly chosen highlight consist of at Inédit, in Paris or Rouen? This is the starting point of the story.
Then the melody begins to take shape. As notes scribbled on the staff, the pencil sketches on the white page the contours of the piece to be created.
Dialogue with customers, new or regulars of the house, one-on-one, is the cornerstone of the success of the rest of the operations...Listening, taking notes, advising...An essential know-how according to Claire, gemologist at Unpublished Jeweler, according to which “combining gemological advice with the purchase of stones is essential to offer our customers a service that meets their desires as closely as possible. In our team, Lucille and I both have gemology degrees. »
Knowing how to give body and form to the wish expressed by the neophyte as well as by the fine connoisseur, requires these three qualities: “ be passionate, curious and caring”.
The unique achievement
The rest involves working with gold and platinum. A mission carried out by highly qualified jewelers. The majority of Inédit joaillier’s collections are made using the “wrought” technique. The crimper also has a special place in the workshops. Stone setting is a profession in its own right. This is rarely integrated into a jewelry workshop. Polishing, as well as the treatment of precious metals, satin-finished or polished, is the final step in the creation of a piece. Certain creations require the intervention of the polisher at the very heart of manufacturing. Having a polishing station integrated into the workshop teams is the guarantee of optimal finishing quality.
No wonder, in these conditions, that the brand hoists high the labels “Entreprise du Patrimoine Vivant (EPV)” and “Joaillerie de France”. They reflect his unwavering attachment to excellent French craftsmanship.
Unpublished Jeweler , 70 rue Jeanne d’Arc 76000 Rouen
14 rue de l'Abbaye 75006 Paris
By Lucile Gelebart
