From February 12 to 24, OMEGA is partnering with Sotheby's for an exceptional auction featuring 11 MoonSwatch Moonshine Gold suitcases. The goal ? Fighting blindness around the world.
This is a unique sale that is being prepared for watch enthusiasts. A rare opportunity to own a unique compilation of exclusive models OMEGA x Swatch “Mission to Moonshine Gold”.
The best part? Proceeds from this auction will go entirely to Orbis International, OMEGA's long-standing partner, committed to fight against blindness and vision loss preventable across the world.
11 OMEGA stores around the world are taking action
Before the auction ends on February 24, the 11 suitcases “Mission to Moonshine Gold” will be on display in 11 OMEGA stores across the globe, from February 1 to 11. You can admire them in cities such as Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris and Sydney. A unique opportunity to discover this collection up close.
Orbis' work is of particular importance to children. It allows them to regain their sight, to see their parents, the moon and the stars for the first time. Through its programs and its flying eye hospital, Orbis has provided care to millions of patients. This while training ophthalmology professionals in regions of the world where the needs are greatest. Since 2011, OMEGA has supported this noble cause. This upcoming auction is a testament to the brand’s continued commitment to this vital mission.
Each Moonshine™ Gold needle features a unique pattern
The original collection OMEGA x Swatch MoonSwatch, launched in March 2022, has generated incredible enthusiasm. The 11 models, made in revolutionary BIOCERAMIC, drew their inspiration from space and the planets. While paying homage to the legendary design of the OMEGA Speedmaster.
In 2023, the collection was enriched with the “Mission to Moonshine Gold” models, a sparkling reinterpretation of the original design. These 11 watches each features an 18-carat Moonshine™ gold seconds hand. Each Moonshine™ Gold hand features a unique pattern, reflecting the characteristics of a given month's moon. Like a strawberry pattern for the Strawberry Moon in July, a floral pattern for the Flower Moon in May, or even a watch-inspired “lollipop” pattern Speedmaster CK2998 from 1961.
Each suitcase is a unique piece. It contains a golden monocle in the colors of the OMEGA x Swatch logo, as well as a coin engraved with the three-letter aviation code of the corresponding city (for example HKG for Hong Kong). This same code is also engraved on the side of all the watches in the suitcase linked to this city.
The auction will be orchestrated by Sotheby's. Accessible online on the Sothebys.com website. This allows the auction to begin on February 12 to conclude on February 24, at the next full moon. A rare opportunity to acquire these treasures and support a noble cause.
