You were waiting for it, here it is! The famous Italian brand has just been added to the list of luxury designers to offer beauty products. For fashion enthusiasts who dreamed of being able to wear Prada from head to toe, it is now possible, literally! Discover the details of one of the most important beauty launches of this fall 2023.
Tom Ford, Marc Jacobs, Dior, Yves Saint Laurent, Gucci, Paco Rabanne...are all creators who have decided to make beauty their credo. The latest one? Prada. Since 1er August 2023, two beauty lines signed Prada have entered the beauty sphere: Prada Care and Prada Color.
Prada Beauty: A conquest in several stages
This launch comes almost a year to the day after the birth of the platform.Prada Beauty". Unveiled in August 2022 with a then-unprecedented fragrance “Prada Paradox”, it has become the beauty reference par excellence of the House. This floral scent, presented in a refillable bottle, is shaped like a 3D reproduction of the triangular logo of the House. It immediately appealed to consumers, visibly won over by the concern for responsibility and sustainability put in place. Glass, metals and plastic are all controversial materials whose use has been drastically reduced thanks to the introduction of refillable bottles.
Better yet, for embody this scent, Prada has bet on a great ambassador. Adored both for her acting talents and for her social commitments, Emma Watson. Followed by more than 70 million fans on social networks, the young actress has stood out in recent years for her feminist positions and her role as UN ambassador.
A zero-defect choice for Prada, which can congratulate itself on having made a dazzling entry into the beauty industry. Prada Beauty marks a key turning point in the strategy of cosmetic diversification of the brand.
I'm treating myself to this novelty!
A complete range of care and makeup
La back to school 2023 marks the official entry of Prada in beauty with the launch of Prada Soin and Prada Couleur. Two lines entirely dedicated to the skin. Without much surprise, the new beauty offer is positioned in very high end, with creams and serums exceeding 300 euros.
The new collection Prada Beauty includes: 33 shades of “Reveal” foundation, 26 “Monochrome” matte lipsticks, six “Dimensions” eyeshadows as well as 10 applicator brushes. In terms of care, the range offers a complete routine, consisting of a serum, a cream but also a facial cleanser.
Faithful to the initial idea, all products are designed from their design to be rechargeable. So you just need to go to the website pradabeauty.com to have access to all these new features. These are also available on the Sephora website. And very soon, in the Sephora store on the Champs-Élysées, when it reopens in 2023.
by Julie Yapo
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