To celebrate the Chinese New Year under the sign of the Dragon, the House of Burberry unveils its new capsule collection and a campaign specially concocted for the occasion! Enough to arouse the irresistible desire to dress from head to toe in Burberry.
The new collection of Lunar New Year de Burberry is revealed! She reinterprets the essentials of British wardrobe traditional while adding a little contemporary touch. This approach is dear to the CEO of the House, Jonathan Akeroyd, and to its Artistic Director, Daniel Lee.
In addition to this, the special collection highlights influential figures of the British brand's global community, including Burberry ambassadors and Chinese actors, Tang Wei and Chen Kun. The cast also includes other prominent celebrities such as He Cong, Wang Xiangguo and even Alex Schlab.
Respect for cultures by Burberry
The new collection highlights iconic Burberry elements, featuring patterns pied de Poule and a print seasonal rose. Thus, it evokes the deep-rooted heritage of the brand. The marked presence of color Red, symbolic of the Chinese sensitivity, also dominates this collection.
She offers “ new interpretations of classic tartans » and presents new styles of glasses in shades traditionally associated with luck and prosperity. THE knight Burberry, faithful to tradition, is illustrated in each image of the campaign and on the clothes! Much more than just a fashion statement, this collection embodies Burberry's respect for cultural traditions and reflects his vision of a cosmopolitan future.
By Clémence BODEAU
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