British designer Victoria Beckham is inaugurating her brand new point of sale in the heart of the Coupole department store, Galeries Lafayette. Paris Select reveals everything you need to know about this exceptional new corner.
« Having this space in France is truly a dream come true for me", Reveals Victoria Beckham looking tenderly at his new stand, located at second floor of Galeries Lafayette Paris Haussmann alongside iconic brands such as Marni, Dries Van Noten and Jacquemus.
The designer expresses her joy at this Parisian inauguration, especially since she already maintains a close link with the capital. In fact, her husband football legend David Beckham, briefly played for Paris Saint-Germain in 2013. In addition, she regularly presents her new collections during Paris Fashion Weeks.
Underlining this affinity, she specifies: “ We have friends here. We love the energy of this city, everything it represents. Even before launching my fashion brand, we spent regular weekends here. Kids love this place too!«
Victoria Beckham at Galeries Lafayette Paris Haussmann: the new hot spot Shopping
This new shopping area presents its entire latest collection for spring-summer 2024. It highlights trendy dresses as well as suits with contemporary chic designs, made in luxurious materials, as well as matching accessories.
It's also worth noting that this isn't the first time the British designer has established a corner in a department store Parisian. In fact, it had already opened a space in 2015 on the first floor of Galeries Lafayette Coupole. And the previous year, his brand had also invested a space in Haussmann Spring.
Finally, Victoria Beckham highlighted that her flagship Dover Street in London records strong growth in traffic and sales. Thus, it aims to eventually open an independent boutique in Paris. " Due to the success of Dover Street, we see considerable potential on an international scale. So, Paris is a key destination for us.“, she revealed. » But finding the right location is crucial! And I find it particularly difficult here in Paris"
In the meantime, we can't wait to succumb to the brand's new creations available directly to Galeries Lafayette.
Galeries Lafayette Haussmann – 40 Bd Haussmann, 75009 Paris
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